3D planograms for beverage coolers and reach-in doors

What makes cooler merchandising different

On an open shelf, every facing competes on equal terms. In a cooler, the frame between doors hides part of the set, and the handle side of each door opens first. Shelf pitch is limited by the unit, so tall bottles, multipacks and single-serve cans have to share space the fixture was not always designed for.

Temperature adds another constraint. Items that need to stay cold cannot spill onto an ambient endcap to solve a capacity problem, so every decision about what fits is a decision about what gets listed. Lighting inside the case usually runs in vertical strips at the door frame, which means the product nearest the frame is brightest and the centre of a door can read darker than expected.

What a 3D planogram shows that a 2D schematic doesn't

A flat schematic draws each door as a clean rectangle. It cannot show that a brand block landing across a mullion will be split in two from the aisle, or that a row of short cans on a high shelf disappears behind the door rail at eye level.

In 3D you can stand the camera where a shopper stands and check:

• which facings are hidden or cut by door frames
• whether a brand block reads as one block across two doors
• how tall items sit against the shelf above and the door glass
• how the set looks with doors closed, which is how most shoppers first see it

What we deliver

Each cooler engagement produces a set of files the whole team can work from:

• 3D renders of the doors from shopper height and from an angle down the aisle
• 2D elevation images per door, showing shelf positions and facings
• An item list and reset spec so the store team knows what goes where
• Share-of-shelf and velocity overlays when you provide sales or movement data

The renders and the elevations come from the same model, so a change made to one shows up in the other. There is no second drawing to keep in sync.

Who uses cooler planograms

Brand teams use them to show a buyer exactly how a new line or a flavour extension would sit in the door, and what it would displace. Brokers use them to walk several brands through one proposed set so the conversation stays on the whole category. Retail category managers use them to compare a current set against a proposed reset before committing store labour to it.

Because the output is visual, it travels well. People who never open a schematic will still look at a render and point at what they don't like, which tends to surface problems earlier.

How an engagement works

Planogrammer is not self-serve software. It is the tool GOODS consultants use inside planogramming engagements. You tell us about the fixture, the item list and the question you are trying to answer, and we build the doors, place the product and send back renders and 2D elevations for review. Revisions happen in the same model, so the second round is faster than the first.