Planogram proposals and shelf reset specs

The problem, in the words we usually hear

"The retailer agreed to the change, but what went up in store didn't match what we proposed." "Our proposal was a spreadsheet and a couple of screenshots, and it took three rounds to explain." "The field team needs something they can print."

The gap between proposal and execution is where resets go wrong. A proposal that only exists as a pretty picture leaves the field team guessing at facings and positions. A proposal that only exists as a spreadsheet is hard for anyone to approve. Both halves need to describe the same shelf.

How the work runs in an engagement

We begin with the current set, either from an existing planogram, a schematic file, or photos and measurements of the section. Inputs usually include:

• Item list for the section, with UPCs or item codes where available
• Dimensions for each item, and the section width, depth and shelf count
• Pack images so each item is recognisable in the render
• The proposed change, which may be as specific as a new facing plan or as broad as a goal to discuss
• A schematic or spec sheet if the retailer already has one; Planogrammer can import these and snap items to the planned positions
• Velocity data if you want facings reviewed against sales

Planogrammer is not self-serve software. GOODS consultants build the sets inside a consulting engagement, so the inputs go to a person who asks follow-up questions rather than a form that silently accepts whatever it is given.

We build the before, agree the after with you, and produce both the approval visuals and the execution documents from the same model.

What the deliverable looks like

For approval: matched before-and-after renders of the section, taken from the same camera position so the change is obvious at a glance.

For execution: an exported item list that works as the reset spec, and a 2D elevation view that field teams can print and follow shelf by shelf. Schematic shells, shown as translucent blocks on each shelf, mark the planned space for every SKU, which makes it easy to check that each item landed in its intended slot.

Because the documents come from the same model as the renders, the picture the retailer approved and the instructions the field team follow describe the same shelf.

Working with the retailer's own planogram

Many retailers already manage their planograms in dedicated space-planning systems. Planogrammer does not replace those systems. It gives a brand or broker a clear way to propose a change and to hand the retailer a spec they can use, whatever system the retailer then keeps it in. Where a retailer supplies a schematic, we build from it so the proposal starts from their numbers rather than ours.

Related work

Reset proposals often follow a buyer presentation, and they pair naturally with a space-to-sales view when facing counts are part of the discussion. The same 2D elevation and item list also serve as the reference for field execution after the reset.